Tuesday, January 19, 2010

3:30 PM - 4:30 PM EST (12:30 PM PST)

ROI Basics

A recent survey of Fortune 500 CEOs, conducted by the ROI Institute, revealed that the two most desired measurement categories, business impact and ROI, are the least measured. The ROI Methodology, developed by the ROI Institute, is the most utilized evaluation system in the world. This user-friendly process collects or generates up to six types of data:

Reaction
Learning
Application
Business impact
Financial ROI
Intangibles

Along with the types of data is a step-by-step process model, which provides a systematic, replicable process. The Methodology has a set of conservative standards, which are CEO and CFO friendly. These standards, called the Guiding Principles, provide consistency and build credibility. This Webcast shows the framework, key steps and principles that make up the ROI Methodology.